Develop Money Making Android Apps – PDF Notes. How to Make Money with Android Apps – PDF Notes. An Android app is a piece of software that runs on the Android operating system. A typical Android app is created for a smartphone or tablet PC running on the Android OS since the Android platform is built for mobile devices.
What motivates you to create an app?
Mobile applications are an excellent method for business owners to improve their operations. They’re also ideal if you believe your concept will be the next big thing, like Instagram or Snapchat. I’m sure you have something in common with other aspiring app developers, regardless of why you’re making one.
You’re all looking for a way to make money.
First and foremost, I applaud you for conducting study before beginning to develop your first app. I’ve seen a lot of individuals who were stupid enough to believe that just because they made an app, it would generate revenue on its own. That is not the case. Here’s an example. Is it true that if you establish a new firm, it will earn money on its own? Certainly not. It all starts with an efficient monetization plan in mobile app development and other companies. Don’t know where to start? Fortunately, you’ve arrived to the correct location. I have the expertise and experience as a mobile application industry specialist to guide you in the proper way.
Best Selection : Learn Android App Development course in Android Studio
How much marketing knowledge should you have?
“How much should I know about marketing?” is a major concern when establishing an app firm. Few of you will spend a year studying internet marketing in a formal school as I did. If you already have a strong experience in marketing, particularly online marketing, this book will show you how to apply some of those ideas to the app industry.
It is not essential to be a marketing specialist, but there are a few ideas that I believe all app developers should be aware of. The ideas discussed in this book are as follows. If you want to learn more about each concept as your experience grows, you can look for more resources. The Marketing Funnel is a useful tool for visualising the customer acquisition and retention process. In this chapter, we’ll look at the App Marketing Funnel. The Target Audience is a phase in the marketing funnel that aids in the selection, focus, and refinement of your app.
Conversion is something you’ll want to keep an eye on, evaluate, and improve. After the end user instals your app, you’ll see a lot of conversion. This is discussed in this chapter, and Chapter 8 delves more into it. Competitive research is addressed in Chapter 4 and is a wonderful approach to pick and develop your proposal. Keyword research is discussed in Chapter 6 and helps you optimise for search within or outside of the Market. Landing Page Optimization (LPO) is a common marketing activity that aims to improve the conversion rate of a certain web page, and it’s covered in Chapter 7.
THE APP MARKETING STRATEGY
Funnels are commonly used to represent a potential customer’s journey, and they are regularly drawn in online marketing. The Internet Marketing Funnel is depicted in the diagram below. There are multiple levels to this funnel, with the amount of people in each diminishing as you go down. The group of people who could be interested in your app is referred to as the Target Audience.
Prospects are individuals who have found your app, which may be described as those who have viewed your app’s Google Play listing. The procedure for locating information is covered in Chapter 6. Prospects who have taken additional action, most likely by downloading a free app from you, are known as leads. Customers are people who have made a purchase from you. It might be an in-app purchase or a paid app.
Customers that have purchased many items from you are considered loyal. Another app or an in-app purchase might be the culprit. Advocates are people who have not only purchased your software but are so pleased with it that they are prepared to recommend it to others for free. A more detailed example with actual figures may help you better grasp the App Marketing Funnel.
CONVERSION – Money Making Android Apps
Conversion is not the same as changing one’s religion. In marketing words, conversion occurs when a user does a certain activity that *you* desire. It’s frequently linked to progressing from one step of the marketing funnel to the next. For instance, we want a member of our target audience to find our app by searching the market and visiting our landing page. He becomes a Prospect when he does this.
We’d also like him to click the install button, which will transform him into a Lead. Conversion can be stated as a daily number or as a percentage, which is known as the conversion rate. App developers frequently aim to boost their revenues, and you might consider this the only conversion that matters. When you consider conversion in the context of the entire App Marketing Funnel, though, you’ll notice that there are a number of methods to improve the success 15 of your apps.
You can make sure that the app’s target audience is large and profitable (Chapters 3 and 4), increase the number of people who successfully discover your app (Chapters 6, 9, and 10), increase the number of people who click through to install your app (Chapter 7), or improve the experience after the install so that a higher percentage of those who installed want to buy (Chapter 8).
BUSINESS MODELS FOR APPS
The marketing funnel may be used for a variety of company types, however it may need to be tweaked somewhat. Almost every model starts with something free and progresses to more expensive goods.
Apps that cost money
Users often have access to a free version of the app that is limited in some way in this approach. It might include less features, only advertisements, or be time-limited. This app acts as a salesperson for the related premium app. The entire functionality of the premium app is available.
For a one-time charge, is available. All existing users receive free updates as you make them.
There are several benefits to purchasing an app. As surprising as it may seem, some users are eager to purchase straight immediately, and a premium software with a clearly stated pricing allows them to do so. For utility apps that address a specific need, the concept appears to be highly effective. Because all payments are made outside of your app, paid applications avoid the additional complexity of designing a purchasing flow that is required for in-app sales. However, there are significant drawbacks to the premium app model. The fact that customers just have to pay once and receive updates for the rest of their lives is very noteworthy. This might be restrictive if the app needs ongoing funding.
You’re now relying on new customers to pay for all of the fantastic new things you’re offering to existing users who have already paid. There are several premium applications that provide in-app purchases of more material or features, allowing users to repurchase. Freemium applications, which are originally free but contain goods available for purchase, are even more prevalent.
Apps that are available for free
This is a technical term for a free app with in-app charging. Since in-app paying became accessible on Android, they have swiftly dominated the top grossing (top revenue-generating) app scene. The app’s goods may be used to unlock new features or in-game cash.
Supported by advertisements
There are a lot of applications that don’t have a premium version or make a significant amount of money through in-app purchases. Ads are the means of revenue in this situation. Don’t assume that just because you’re making money from advertisements means your work is done once a consumer downloads your programme. You should also consider what occurs after the consumer instals your app and how devoted they are to it. Ads aren’t very profitable for an app that isn’t used. I understand what you’re thinking. Some ad networks have promised you money whether or not your app is used.
They make this guarantee because they alter user settings, add a unique search symbol, or send you push notification advertising. I’m afraid I have some bad news for you. In August 2013, Google’s new content standards made all of those advertising tactics unlawful. Remove them from your app as soon as possible to avoid being removed from Google Play. There was no public uproar or complaint from the users. They had always despised them.
Money Making Android Apps
Ads and in-app purchases are used in many popular apps. In reality, every ad-supported software might include an in-app payment to eliminate the advertisements. In this approach, you may call anyone’s bluff. Considers voicing his dissatisfaction with the advertisements. Some people may spend a dollar or two to remove the advertisements, but the majority will not, and you will continue to receive ad income as long as they use the app.
Advertisers should spend more money on mobile advertising, according to those who monitor the trends. Advertisers for mobile phones are starting to pay attention. Over the next three years, mobile advertising spending is anticipated to increase or treble. This is a tendency that Google is well aware of. It’s the whole point of getting into Android in the first place. All of this points to the long-term viability of advertising-supported apps.